Monday, January 26, 2009

[ART446] 3 Bad / 3 Good Packaging

The Bad

1. Hammermill Premium multipurpose 8.5x11 paper packaging



It's bad because it's made out of cheap plastic so once you open it and start taking paper out, it loses it's form so it does not do a very good job of protecting the remaining sheets.


2. Head and Shoulders shampoo



It's bad because it's bulky/wide with an odd shape so it makes it weird to grab and more prone to slipping out of your hand when your in the shower. Also the shampoo flows out too fast without even squeezing the bottle.

3. Prismacolor Nupastel



It's bad because the top cover falls off easily and the pastel sticks are difficult to individually take out.


The Good

1. Linkin Park - Minutes to Midnight Special Edition CD/DVD




It's good because it gives the album percieved value. It looks like a book on the outside, on the inside front cover it houses the cd, the inside back cover houses a making of DVD. Then there's the album booklet containing the liner notes and photos. It's very different from traditional cd packaging.

2. Ocean Spray Craisins



It's good because the front has a clear section where you get to see what's inside the bag, and it has this easy open/close zipper that makes it a lot quicker to open and close the bag, and at the same time makes it easier to make a complete seal for freshness.


3. Crest Pro Health mouthwash


It's good because the Cap also serves as a cup to hold the mouthwash when you use it. Also the bottle though big is easy to grip and hold thanks to smaller sides with ridges.

2 comments:

  1. Agree, Hammermill is pretty awful and gets annoying after you open it. I've never used Head&Shoulders, never got attracted by its design. Ocean Spray Craisins - well, it might be helpful and functional, but I don't like the graphics very much, especially typography. The same with Crest mouthwash - it's useful, but doesn't look interesting.

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  2. Michael I think your logos are very interesting. Combining cultural preferences of the country as well as physical monuments with the olympic based idea was a very smart aproach. I really enjoyed looking at your logos. Nice!

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